Upon arrival in the territory of Iceland, tourists are invited to sign the Icelandic oath committing them to sustainable tourism.
The Promotion structure of Iceland Inspired by Iceland invites travellers to engage in sustainable tourism.
Upon entering the country via Keflavik Airport, visitors are invited to sign the Icelandic oath. A way to promote responsible and caring tourism.
It is the first country in the world to offer a tacit agreement with its visitors to encourage them to behave in a respectful manner.
Last year when the Icelandic oath of Office was launched, no fewer than 30,000 visitors had signed up. It is now a concrete action, and aims to engage tourists, at least symbolically.
They are urged to respect the places and reduce their ecological footprint by avoiding to sink in the wild zones and choosing instead reserved zones.
“With this initiative, we are trying to positively influence the behaviour of visitors in our beautiful country, but also to make them understand the importance of sustainability and responsible tourism in Iceland,” explains Inga Hlín Pálsdóttir, Director of Visit Iceland.